Logotype & Emblem
The idea behind the game is for the player to see a panorama image from the world and guess where in the world it is. They guess by placing a location pin on the world map. Guessing where you are equals “Geo Guessing” - creating the name GeoGuessr.
This is the second generation of our corporate identity. The logotype consists of the word-mark spelling out ”GE” & “GUESSR” in combination with our emblem (location pin) to complete the design.
The updated form includes more consistent structure through the use of negative space and smoother, rounded curvature that reflects more of our brands identity, community & UI design.
We at GeoGuessr want to make it possible for people to discover, explore and navigate around this amazing world that we live in.
Hence using “Explore the world!” as the pay-off for our brand. It is therefore present as tagline in a lock up with our logo.
Emblem
Our emblem can be used a stand-alone representation of our brand.
The shapes origin comes from the commonly-used symbol to pinpoint a location on a digital map.
HEX
RGB
CMYK
PMS
01
#CF142B
207, 20, 43
11, 99, 83, 3
186 C
HEX
RGB
CMYK
PMS
#FFFFFF
255, 255, 255
0, 0, 0, 0
-
02
Create depth by using a subtlw glow on our payoff!
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Y
Blur
Colour
0
0
10
#FFFFFF (60%)
Our logotype & payoff do not require a Drop shadow!
